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A New Vision of Growth

We believe that great products have more than just one lifecycle.
Whether it’s high-quality electronics or sought-after Lego sets – we bring them back into circulation, back to people who truly value them.
From every opportunity, we create a future.

Year-to-date revenue
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Companies

WW Business – Stronger Together

Under the WW Business umbrella, we combine the strengths of both companies.

Buy Back

Re-Commerce

Purchasing and technical refurbishment of used electronics.

Sales through leading platforms (including Amazon, eBay, Refurbed, Backmarket).

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Growth market “Renewed Electronics” – efficient processes, international reach, and focus on circular economy.

WW GoodsCommerce

Trading with EOL Lego sets (“End-Of-Life”) that are no longer available directly from Lego.

These are in particularly high demand among collectors and fans.

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Bringing products with growing demand back into the market – efficient, high-margin, and sustainable within the circular economy.

Partnership that multiplies growth

Your financing is our multiplier in the market.
Liquidity drives us – partnership is our foundation.

Our Story

In 2019, Julian founded his first company. With strong initiative and a willingness to learn, he laid the foundation for entering the trading business.

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In 2023, a partner joined and Elek-Tech GbR / Buy Back was established. This marked the next step towards professionalizing processes and building structures for growth.

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In 2024, WW GoodsCommerce was founded – as an additional pillar to broaden our trading activities and strategically diversify.

About

Julian Witeczek

Julian began his career with a traditional banking apprenticeship, laying the foundation for his understanding of finance and corporate structures. However, he was drawn to entrepreneurship early on: in 2019, he founded his first company and gained valuable hands-on experience. With great dedication and a clear focus, he managed to scale the business to millions in revenue within a very short time.

  • LinkedIn
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About

Annika Witeczek

Annika began her career with a traditional tax clerk apprenticeship and earned a degree in German tax law. In parallel, she gained six years of professional experience at Deloitte while already supporting the tax and financial organization of Julian’s company. In 2024, she co-founded WW GoodsCommerce with him as an additional pillar in trading.

  • LinkedIn
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